The web isn't killing the small press, just altering the playing field a bit. Think of presses like Coach House (and Ahadada, methinks) that utlize the web as a value-added channel to reach readers. Remember, the WWW is not essential. Whatever you create must be better than it would be in any other format—something that Coach House does well. Online, people want to read less, not more. The trick is in figuring out which exact piece of information they want and making it easy for them to find it.

Create for your reader: the user should drive the product. Always focus on what your audience will want, then give them the best possible quality and ease of use you can create. Us publishers are people who know when to cut. Whether it's on the Web or on paper, the old truism holds. Less is more.