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TOPIC: Dove's Evolution
#312
esande
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Dove's Evolution 1 Year, 9 Months ago Karma: 3  
Dove (the soap people) have a new ad out called "Evolution," found only on youtube!

Dove is making headlines again with another "real beauty" ad.

Last summer, the soap maker gave us its "real women" in their underwear campaign.

Several months later, there was the Super Bowl ad with young girls telling how they really feel about themselves.

Now, there's a new ad called "Evolution," found only on the Internet.

Here it is on youtube.
 
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#318
stevenl
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Re: Dove's Evolution 1 Year, 8 Months ago Karma: 3  
Ya, this campaign has been huge -- as an example, my wife has had it emailed to her by 4 different people. She's never had anyone email her an ad before. But most of all, I read on a blog today that it's led to 3 times the traffic to their website than Dove's Superbowl ad did last year. They've had better results from an ad on YouTube than on the superbowl! Crazy!
 
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