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TOPIC: Guerilla?
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rhughes
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Guerilla? 1 Year, 4 Months ago Karma: 0  
These are innovative, original and creative marketing efforts but are by no means "guerilla" in nature.

They are attempts at cutting through the mass media clutter we find in television, radio and newspaper advertising—but ad agencies spend an incredible amount of time and money on these campaigns, which I agree are highly effective—but not guerilla in the way that the term was originally coined term.
 
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Some interesting examples of Guerilla Marketing
anthrasula 2007/04/22 15:01
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thread linkthread link Guerilla?
rhughes 2007/04/22 21:11
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thread linkthread link Re:Some interesting examples of Guerilla Marketing
tsopher 2007/06/01 00:13
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