According to the Financial Post, "The average skimmer who picks up a book spends eight seconds looking at the front jacket and fifteen seconds skimming the jacket." You can't judge - but you can sell - a book by its jacket. Here are several suggested book jacket design techniques that the great designers use:

The necessaries for your front jacket: The front jacket should provide your book title, subtitle, and author name. Potentially, and often missed are including blurbs and/or testimonials from important people.

Think of your jacket like a billboard. The best designs transmit the book's significance at a look, with simple, uncluttered design. Unique, distinctive, bold, colourful pictures work well. But keep the graphic style uniform with the content and personality of the book. Make sure there is a fundamental focal point to your design.

I recommend using bold, distinctive typography on the front jacket. When choosing colours, consider how thesecolours will look when transferred to black and white so your jacket will reproduce well in black and white ads, catalogues, and flyers. Also make sure the font you use for the title is legible from a distance and suitable for the book's subject.

Jackets that scream "layperson" and have a "do it yourself" look make it difficult to get rid of your book at all. If you lack ability in this field, seek the services of an experienced book jacket designer. A professional designer has the creativity, skills, software, access to stock photography, and printing knowledge that will make your jacket stand out above others in the marketplace.

What should you put on the spine of your book? Your name, title, and publishing company's logo show up on the spine. Make sure the information on the spine is clean, shipshape, and intelligible. I recommend using bold, complementary lettering on the spine as well.

Important items you should include on your back jacket. Place the category name in the upper left-hand corner to help stores and libraries shelve your book properly. Write a headline that clearly addresses who should buy the book. It should be followed by sales copy explaining what the book is about. Then provide a short bulleted list of benefits to skimmers.

I recommend including no more than three testimonials and endorsements, as well as your bio and photograph. Close to the bottom, put back copy in bold. Position the price in the lower left corner of the back jacket. Also include the 13-digit ISBN number for cataloguing and the bar code in the lower right corner (below ISBN number), which stores and libraries use for scanning information and price.

Don't forget to include recognition for your book jacket's artists, photog, and/or designer.

You now have a good impression of what makes a sound book jacket design. Remember, book jacket design is a form of casing-and good packaging attracts buyers to products. That's why successful companies corporations spend $1,000,000s researching the best product packaging possible.

While normally paper books and literature resources still have the greater market in terms of status and market share, publishing eBooks continue to encounter growth and technological progress that make it apparent that this type of publishing is here to stay and perhaps will accrue more strength in the future. As you probably know, the Internet is all about information and automation. Internet users want information and they want it right now. That's why eBooks are considered to be the "just latest greatest" online product. They provide web surfers with the information they desire and can be instantly downloaded.

For one thing, publishing eBooks over normally printed material has a smaller ecological upset because it does not involve the cutting down of resources. As we continue to progress technologically, and whileour natural resources continue to decline, we might eventually see a ban on printing normally and instead, all reading material will be passed through an eBook publisher.

Before that though, we already see some advantages and disadvantages in traditional printing of books to publishing eBooks. While the main disadvantage of eBooks over paperback is the fact that not all electronic books can be read by the same eBook reader. This means that you will need to have different eBook reader tools to support all types of electronic books that are published.

On the other hand, publishing eBook has many benefits, one of which is the fact that it is an affordable alternative to printing in full coloured. Some eBook formats support a full book layout, which can include images that will register beautifully on the screen of the eBook reader tool. It would cost quite a lot to print full-coloured layouts for traditional hardbound or paperback books. While in publishing eBooks, the full coloured image is rendered into the format needed and can be continuously distributed to readers without having to use a single sheet of paper or several liters of ink.

The most popular ebook formats used on the Internet are the Portable Document Format, better known as PDF, and the Hypertext Markup Language, better known as HTML.

Although both formats are highly popular, you must look at the entire picture prior to making your decision, as there are pros and cons associated with each format.

Another advantage to publishing electronic books instead of regular print formats is that you allow the reader to store lots of full-length electronic books into their handy eBook reader tools. This way, again, fewer resources are used and the book's transportability is improved. One can have a whole library in the palm of their hands with one single tool that stores and displays published eBooks. Some eBook reader tools also have provisions for a wonderful library interface to help one store and manage numerous and varied electronic books.

Another addition to its mobility is the eBook reader's adaptability to any lighting conditions. Publishing eBooks will help the reader to be able to enjoy their book even if there is little or no light at all because these reading tools always come with back lit screens. This gets rid of the need to a light source which makes the eBook very adaptable and mobile indeed.

Yet another advantage to publishing eBoooks is in giving the content several augmentations. There are some publishers and eBook reading tools that allow for formats with audio and video components, making the experience of reading eBooks even more special. This is especially helpful for publishing eBooks that are supposed to be for educational purposes.

Check out my Free eBook templates & covers for self publishing.