The difference between Marketing, PR, Advertising and Branding

anthrasula

Editors and copywriters working away in the small press biz sometimes have a difficult time understanding the differences between Marketing, Advertising, PR and Branding (as well as their importance). Marty Neumeier's illustrations—taken from his book "ZAG: The #1 Strategy of High-Performance Brands"—provide the best explanation we've seen:

Joost invites available

anthrasula

I'm going to help Joost keep their marketing budget small. Seems like an interesting product. I'm not sure why, but viral marketing is all the rage these days-it's like it's viral or something. Anyway, I have Joost invitations, so you should get them while they're hot.

It's not that I don't like sitting mindlessly in front of a colorful box frittering my brain away, I just do that on the internet instead. Whether wasting time watching [...]

Blog Entries for anthrasula - May 2007

The difference between Marketing, PR, Advertising and Branding

Joost invites available