This blog is about marketing and communications in the small press world. I tend to look at new technologies, techniques and tools through the filter of how or whether they will be useful to those who run a small press. http://www.smallpressexchange.com Mon, 07 Jul 2008 00:35:42 +0100 FeedCreator 1.7.2 http://www.smallpressexchange.com/index.php?option=com_myblog&show=Ways-to-increase-book-sales.html&Itemid=99999999 <p>Want to increase book sales dramatically? Then shift your book sales focus from attracting new readers to enticing your proven readers to purchase again. The best new title prospect is a prospect that&#39;s already converted-in other words, one of your current readers.</p><p>Think of it this way; if your small press is located in a small town with a population of 1,000 people and you sell a book to everyone in that town, man, woman, and child, you&#39;ve sold 1,000 books-and saturated your ma [...] rkelly Marketing http://www.smallpressexchange.com/index.php?option=com_myblog&show=Make-Facebook-Work-For-You.html&Itemid=99999999 <p>With the advent of web social networking sites such as Facebook &amp; MySpace, more small press publishers are taking advantage of the benefits of social networking in new ways. Social networks aren&#39;t limited to the web sphere though; remember that they&#39;re just a copy of the real-world concept of advertising, &amp; this is the basis of many successful referral-based systems used by advertising gurus of publishers of diverse sizes &amp; industries.</p><p>When you&#39;re working with a [...] rkelly World Wide Web Marketing