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		<title>Blog Entries for rkelly - July 2007</title>
		<description>This blog is about marketing and communications in the small press world. I tend to look at new technologies, techniques and tools through the filter of how or whether they will be useful to those who run a small press.</description>
		<link>http://www.smallpressexchange.com</link>
		<lastBuildDate>Sun, 20 Jul 2008 04:22:10 +0100</lastBuildDate>
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			<title>How to sell your books</title>
			<link>http://www.smallpressexchange.com/index.php?option=com_myblog&amp;show=how-to-sell-your-books.html&amp;Itemid=99999999</link>
			<description>&lt;p&gt;Born, raised and a resident in Illinois for most of her life, Valerie Connelly now lives with her husband, Michael, in Wisconsin north of Milwaukee. She divides her time between publishing, writing, teaching, painting landscapes and waterscapes, and traveling to visit her grown children. &lt;/p&gt;&lt;p&gt;Valerie shares her experience as a publisher:&lt;/p&gt;&lt;p&gt;I am a realist. As a publisher of books, this is an essential personality trait. So many of the authors I work with and for are purely dreamers that  [...]</description>
			<author>rkelly</author>
		<category>Self Publishing</category>
 <category>Publishing</category>
 <category>Miscellaneous</category>
 <category>Marketing</category>
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			<title>Designing Book Fair Promotional Literature</title>
			<link>http://www.smallpressexchange.com/index.php?option=com_myblog&amp;show=designing-book-fair-promotional-literature.html&amp;Itemid=99999999</link>
			<description>&lt;p&gt;Although your promtoional handouts should have relatively little text - your Book Fair literature should be engaging and informative. The pronotional literature you distribute at your next show will probably be the only part of your press that follows your prospective readership back to their home. Make sure that your literature is well-designed and easy to understand.&lt;/p&gt;&lt;p&gt;What to Include in your Literature&lt;/p&gt;&lt;p&gt;Every publisher is different, so be sure to tailor your literature to the part [...]</description>
			<author>rkelly</author>
		<category>Marketing</category>
 <category>Book Fairs</category>
		</item>
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			<title>Small Press Contracts</title>
			<link>http://www.smallpressexchange.com/index.php?option=com_myblog&amp;show=small-press-contracts.html&amp;Itemid=99999999</link>
			<description>&lt;p&gt;Just happened across a good post that&amp;#39;s pertinent to the small press, in regards to contracts, etc. It&amp;#39;s from &amp;#39;Miss Snark&amp;#39; &amp;mdash; an unidentified blogging literary agent:&lt;/p&gt;&lt;p&gt;First, anyone who writes to me and says &amp;quot;I have a contract in hand and I need an agent&amp;quot; gets a call back that day. Many times I&amp;#39;ve not taken the author on, but I&amp;#39;ve looked at the contract and given a few pointers. It&amp;#39;s the very least I can do - sort of like banking some good will  [...]</description>
			<author>rkelly</author>
		<category>Publishing</category>
 <category>Legal</category>
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