Blog Entries tagged 'Advertising'

Make your ideas count!

ebookguru

Imagine if you could develop a product that could be sold worldwide, cost almost nothing to create and could be shipped to your customers instantly. Don't think this is possible?

Let me introduce you to this "ideal product", also known as an ebook. Short for electronic book, ebooks took the internet by storm forming a new generati [...]

The difference between Marketing, PR, Advertising and Branding

anthrasula

Editors and copywriters working away in the small press biz sometimes have a difficult time understanding the differences between Marketing, Advertising, PR and Branding (as well as their importance). Marty Neumeier's illustrations—taken from his book "ZAG: The #1 Strategy of High-Performance Brands"—provide the best explanation we've seen: