Publishing a book is something many would-be small presses start-ups have done only to quickly realize that the more difficult task is to get folks to buy it and read it. Even giving it away free is no guarantee that you will get respectable audience for your new title. Compare this to a weblog, where you will start getting hits in a few hours! Small presses should fully appreciate and understand the power of weblogs to attract interest quickly and to deliver their message with more efficiency than any other publishing medium ever before.

Should all small presses start their own blogs just because? No, but blogs offer great opportunities for new marketing, or rather, new PR. But as always one must be clear on the objectives before starting to communicate.

For example, a small press may use it to share and clarify strategic choices or you share some of their know-how with the world.

The big difference with traditional marketing and advertising is that blogs are notfully controlable. That's the nature of blogging. And a real blog has the possibility to comment on blog posts turned on. So your readers will build your image along with you with you.

Before you begin, however, make certain you have your strategy and objectives figured out, and communicate them consistently.

You are able to reach your huge audience without having to worry about the huge regular production costs that go into printing and producing traditional ads.

What about TV and radio? Unfortunately, big media is controlled by a few powerful individuals with their own interests to push. Today, weblogs are gaining ground and influencing public opinion in a much more powerful way than traditional mainstream media. I believe that small presses who understand the true power and advantages of a weblog are surely bound to be much more successful.