Guns, Bullets, and Bang: Combining Impact Strategies in Writing

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A man walks into a bank with a gun in his hand. “Ok, everybody,” he shouts, “lie on the floor! This is a hold-up!” Some people obey immediately, but a few don’t. The man reaches into his pocket and pulls out a handful of bullets. “Get on the floor,” he commands. “I have a handful of bullets!” When that doesn’t provoke the desired response, the man begins throwing the bullets one at a time. The security guards quickly realize that the [...]

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Guns, Bullets, and Bang: Combining Impact Strategies in Writing