Found 10 persuasive writing techniques that can make your job easier and your case more compelling (especially when marketing your small press or new title). While this list is in no way comprehensive, these 10 strategies are used quite a bit because they have been proven to work.

My favourite line from the article: FTA: "Psychological studies have shown that people are more likely to comply with a request if you simply give them a reason why... even if that reason makes no sense."

Ha ha! This should be known as the 'Chewbacca Defense'!

Persuasion is generally an exercise in creating a win-win situation. You present a case that others find beneficial to agree with. You make them an offer they can't refuse, but not in the manipulative Godfather sense.

It's simply a good deal or a position that makes sense to that particular person. But there are techniques that can make your job easier and your case morecompelling. While this list is in no way comprehensive, these 10 strategies are used quite a bit because they work.

Here's a link to the article.