Cheryl Kaye Tardif, the author of The River, Divine Intervention and the Amazon bestseller Whale Song in this blog post, writes about the virtual book tour.

Lots of cool ideas there:

Virtual book tours (also known as virtual author tours, guest blogging, blog tours, or VBTs are a simple concept. The author "tours" various blogs and sites that pertain to a theme in the book or to writing in general. This way, you can potentially reach thousands of avid readers each tour day from the privacy of your office or home. The goal of marketing your book is to expose it to as many people as possible in an exciting, cost-effective and entertaining way. Guest blogging can achieve that goal. Most blogs are archived, so your post becomes permanent and often viral, spreading from site to site. That is leverage. You are in essence leveragingyour internet presence and duplicating yourself with every VBT stop. Your blog tour is working for you even while you sleep. Try doing that at a bookstore signing!

Among her peers, Cheryl Kaye Tardif is known for her perseverance and tireless dedication in book promotion. In August 2007, she was the first Kunati Books author to hold a virtual book tour with 35 stops. In September 2007, Cheryl will be speaking about book marketing strategies at the 8th Annual "Express Yourself..." Authors' Conference in Valley Forge, Pennsylvania. Over the years, she has appeared on television and radio, and in newspapers and magazines across Canada and the US.

You can access the Dark Phantom Review here.