Although your promtoional handouts should have relatively little text - your Book Fair literature should be engaging and informative. The pronotional literature you distribute at your next show will probably be the only part of your press that follows your prospective readership back to their home. Make sure that your literature is well-designed and easy to understand.

What to Include in your Literature

Every publisher is different, so be sure to tailor your literature to the particular genres and titles you offer. Your promotional literature should be consistent with the design of your Book Fair display and the overall scheme of your Book Fair booth.

Generally speaking, ever pamphlet or Book Fair giveaway that you distribute should contain the following information:

• Your Contact Information
• Your Company Name
• Your Company Logo
• Pertinent information about the genrea and titles that you wanted to highlight at your Book Fair exhibit.