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May 28
2007
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The difference between Marketing, PR, Advertising and BrandingPosted by anthrasula in Marketing, Advertising |
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Editors and copywriters working away in the small press biz sometimes have a difficult time understanding the differences between Marketing, Advertising, PR and Branding (as well as their importance). Marty Neumeier's illustrations—taken from his book "ZAG: The #1 Strategy of High-Performance Brands"—provide the best explanation we've seen:
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stevenl
said:
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Okay, I nicked this somewhere from the web but didn't copy down a source. So you've been forewarned?I didn't come up with this, but it fit perfectly, so I dug it off my hard drive: The buzz word in today's business world is marketing. However, most people often ask for a simple explanation of "Marketing." Here it is: You're a man and you see a gorgeous woman at a party. You go up to her and say, "I'm fantastic in bed," That's Direct Marketing You're at a party with a bunch of friends and see a gorgeous woman. One of your friends goes up to her and pointing at you says,"He's fantastic in bed," That's Advertising You see a gorgeous woman at a party. You go up to her and get her telephone number. The next day you call and say, "Hi, I'm fantastic in bed," That's Telemarketing You're at a party and see a gorgeous woman. You get up and straighten your tie. You walk up to her and pour her a drink and then say, "By the way, I'm fantastic in bed," That's Public Relations You're at a party and see a gorgeous woman. She walks up to you and says, "I hear you're fantastic in bed," That's Brand Recognition You're at a party and see a gorgeous woman. You talk her into going home with your friend?that's a Sales Rep Your friend can't satisfy her so he calls you?that's Tech Support You're on your way to a party when you realize that there could be gorgeous women in all these houses you're passing. So you climb onto the roof of one situated toward the center and shout at the top of your lungs, "I'm fantastic in bed!" That's Junk Mail |
rkelly
said:
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  "I've often joked with workmates that in advertising, repetition is key. In advertising, repetition is key. The key to advertising is repetition. Did I mention that in advertising, repetition is key?" |
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